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SOCIAL MEDIA MARKETING
Social Media and Digital Marketing has fast become one of the most important mediums for business marketing. ICA has featured expert presenters at our annual conference and put together a series of links, videos and presentations to assist members with making the most of this exciting platform.
Presentations
Provided below are a series of videos and presentations on social media marketing for your business. Please note, links below require member login to access.
Facebook Presentation – Mia Garlick delivered a presentation on Facebook at ICA Conference 2015. Please click the link to watch a recording from the conference. You can also download the accompanying slides as a PDF Slideshow
Twitter Presentation – Nick Bowditch delivered a presentation on Twitter and mobile at ICA Conference 2015. Please click the link to watch a recording from the conference. You can also download the accompanying slides as a PDF Slideshow
Nick Bowditch is an excellent social media consultant and mentor and can be contacted through The Mentoring Club at www.thementoring.club
Resources
Provided below are a series of links to assist you with establishing and growing your social media presence. Please adapt the information to suit your business needs.
Aussie on Facebook – How important should Facebook be to your business? Take a look!
Page Insights - How people can measure the success of their posts and iterate and improve their strategy to increase their impact
Facebook Groups are a good way of to share information within your community. Groups can be private or open to the general public to join.
Interest lists are a good way to keep track of latest news and information from certain organisations. This could be applied to latest releases or film news sites, as well as other cinemas to see trends are emerging in the community.
Facebook Posting – For those just starting out, here is information about how to schedule a post and how to target a post.
Social sharing checklist - A great resource for how to ensure your website is optimised for social sharing
Case studies – Not sure exactly how to incorporate social media into your business? Provided here is a study on a number of different businesses using Facebook to grow their business.
